Nina Streitfeld is an independent public relations counselor.
Public relations today has undergone a radical change with the advent of the Internet and social media. New techniques have advanced and improved communications in many ways. However the fundamentals remain the same. People have wants and needs, preferences, likes and dislikes. Clients need to identify and reach these people to influence, persuade and inspire them to actions that will meet their goals, whether it be to buy products or services, vote a certain way or support causes. They may be able to influence the behavior of their targeted audiences cost-effectively through public relations.
copyright 2004 Nina Streitfeld